This Multi-Layered Lipstick Gives You Gradient Lips In a Single Step

Of all the beauty trends TikTok is obsessed with, K-beauty might be the least surprising. The #Kbeauty tag, where users pass tips and product recommendations back and forth, has a whopping 985 million accumulated views and counting. On that note, I've seen tons of tutorials going around for “gradient lips," a K-beauty-inspired lipstick look with all the color focused on […]

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9 Beauty Brands Are Repackaging Their Products This Month for an Important Cause

In the wake of 2020's nationwide Black Lives Matter uprising, our social media feeds flourished with the hashtag #PullUpOrShutUp. The movement and Pull Up For Change organization, created by Uoma Beauty founder Sharon Chuter, encouraged beauty companies to reveal just how many Black employees and employees of color they have (especially in leadership positions). Now, Chuter and Pull Up for […]

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Kat Dennings Has a Genius Hack for Long-Nailed Cat Owners

As you might have assumed, a fair amount of Allure staffers have long, flawlessly polished nails. Those of us who haven't been visiting salons during the pandemic have been perfecting our nail-care and manicure skills at home, and seeing the results bring us a little joy during a weird time. A fair amount of Allure staffers also have (and adore) […]

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L’Oréal Names New Chief Communications Officer

PARIS — L’Oréal has named Blanca Juti its new chief communications and public affairs officer, starting April 1. She will also join the beauty maker’s executive committee. Juti succeeds Lucia Dumas after a three-year term. Dumas has left the company in order to pursue her career elsewhere, L’Oréal said in a statement released Tuesday. “Blanca Juti joins the group with […]

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Revlon Avoided Bankruptcy. Now What?

Revlon Inc. successfully avoided bankruptcy in 2020, but as the company moves into 2021 and the coronavirus pandemic ensues, there are several more hurdles to clear.  There’s more debt to refinance, but there’s also the need to accelerate growth across a brand portfolio that was hit hard during the pandemic.  Revlon posted $477 million in net sales for the quarter […]

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Sephora's Birthday Program for Members Looks So Good in 2021

The new year is just around the corner, and 2021 is looking better than 2020 already for many reasons. One, a vaccine was finally approved in the U.S. And two, Sephora has big plans for its Beauty Insider program birthday gift offerings.   If you're a Sephora member (Insider, Rouge, or VIB), you probably already know that when your birthday […]

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Navigating the Era of Hyper-Content

We are living in an era of hyper-content, said Lucie Greene during the WWD Beauty Inc Virtual Summit. Greene, the founder of Light Years, works in brand innovation, trend forecasting and creative development. “It’s the fact that there’s more channels, more touch points, more venues, more creators than ever before,” she said in conversation with Courtney Colavita, vice president of […]

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EXCLUSIVE: Trojan Gets Into Fragrance

Condom brand Trojan is launching fragrance. Trojan parent company Church & Dwight Co. Inc. has formed a licensing partnership with Victory International USA LLC. The pair has created three scents geared toward a Gen Z audience that is, presumably, embracing the sexual wellness movement. The fragrances are available for purchase in North America via Trojanfragrances.com starting Tuesday, with prices ranging […]

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How CeraVe Ruled the Internet

PARIS — The packaging is plain, the name’s tricky to pronounce and there’s no Kardashian or Hadid in sight. But that hasn’t stopped CeraVe from becoming the runaway success story of 2020. The accessible drugstore brand codeveloped 15 years ago with U.S. dermatologists to tackle dry skin concerns has become an influencer-driven phenomenon — practically overnight. “This brand is really on […]

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Glossier Just Dropped Its Limited-Edition Holiday Collection

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. This year's holiday season is different for sure. For safety reasons and to prevent the spread of COVID-19, we have to put a hold on holiday parties and large gatherings, but that doesn't mean […]

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