Skinergies Mimics Sunlight to Naturally Boost the Skin’s Defense System
While consulting on a sun-care product two years ago, Sylvie Giret hit upon a paradox. Despite the fact sun protection product sales were escalating, so were cases of skin cancer.
Just released projections from Technavio forecast the global non-melanoma skin cancer market — the most common form — will expand at a compound annual growth rate close to 6 percent through 2022.
The beauty industry veteran did a deep dive researching why the numbers are building, consulting with dermatologists and skin cancer experts who directed her to the concept of photo-adaptation.
“Our increasingly indoor lifestyle, and the systematic use of sunscreen actually kill our natural sun defense mechanisms. We should be in direct sunlight without any protection for 10 to 45 minutes a day, depending on our skin type,” Giret asserted. That exposure, she added, provides vitamin D, while stimulating the development of melanin, which is said to help protect against skin cancer — the body’s own SPF in a sense. “We have everything we need in our bodies to fight the harmful effects of sun and make vitamin D, especially during passive exposure to sunlight.”
The concept prompted Giret to create a product that could help boost the skin’s natural protection — much like being in the sun, while assisting the skin to protect against photo-aging damages. The result was Skinergies, which launched in October on the brand’s web site, Skinergies.com and at Manhattan’s Takamichi Beauty Room. The company is not anti-SPF, but believes the skin has the capacity to generate its own protection, especially against exposure people don't even realize.
Skinergies, in fact, zeroes in on day-to-day incidental exposure to sun — whether traveling from home to the office or even sitting near a sunny window. “Incidental sun exposure occurs when you are unconsciously exposed to sunlight,” Giret said. “You aren’t thinking about the photo-damage being done and it even happens during sunless days because skin is constantly exposed to UV rays.”
She said incidental exposure to sunlight accounts for 80 percent of total sun exposure and is considered the cause of as high as 90 percent of the UV damage to skin. The toll quickly adds up manifesting in everything from premature aging — fine lines, wrinkles, dark spots and uneven tone for skin, photobleaching for hair — to serious cases of skin cancer can be attributed to incidental sun exposure.
Accordingly, her lineup offers enough protection for the time spent exposed to incidental sunlight during the day, on errands or walks, in cars or buses, without the need to apply sunscreen.
The hero product is the Incidental Sun Smart Serum that mimics the action of sunlight and naturally stimulates melanin, the pigment that protects the skin against UV radiation and risks of burning, while allowing vitamin D synthesis. Packed with antioxidants, it also contains natural UVA and blue light filters, and a plankton that makes it photo-active.
The lineup is rounded out with an After Sun Restorative Lotion, a Discovery Pack that combines the two and Incidental Sun Scalp + Hair Mousse. Prices range from $20 for the pack to $45 for the other three products. The clean formulas use natural renewable resources and are free from harmful chemicals including parabens, sulfates, artificial preservatives and GMOs are clinically and dermatologist tested for safety and efficacy. The latter features are becoming more important with attention focused on chemicals in sun protects.
When the body uses its own sun protection, she added, there isn’t the issue of needing to reapply. She also said photo-adaptation helps the skin repair from photo-damage — thus producing younger looking skin.
The After Sun Restorative Lotion is designed to soothe, restore and rehydrate skin after excessive sun exposure. The mousse targets the scalp with a formula fine-tuned to bolster the nutrients needed to stimulate the scalp and hair’s own natural sun protection capabilities and help minimize the harmful effects of UV light during incidental sun exposure. "With hair we aren’t’ worried about wrinkles, but sun burn can cause melanoma and instead of wrinkles, hair can become gray," Giret said.
Safe exposure to sun is different for everyone. Skinergies offers an app called the Sun Keeper, which, based on information such as location and skin type, calculates a sufficient and appropriate length of time users should spend in the sun to synthesize vitamin D. When the recommended sun-exposure duration is reached, the app sends a notification, meaning it’s time to apply sunscreen, cover up or get out of the sun.
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