Jessica Biel Just Launched a Wellness Brand for Kids & You Can Get It at Target

Jessica Biel has joined the mompreneur club! The actress and mom of two just launched a wellness brand for kids called Kinderfarms, and it stemmed from a need in her own life. As a mom of two young boys, Biel was frustrated with the options available at pharmacies when it came to caring for sons Silas, 6, and Phineas, 11 months. Figuring parents everywhere were facing the same dilemma, she teamed up with Jeremy Adams, a natural products entrepreneur, and the two bonded over being parents “and how hard it was,” she told People, adding: “You read the back of these labels and then when you start looking up what some of these things are, it doesn’t fit my values as a mom.” 

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